Bhu:sattva is a brand which has “started green” instead of “going green”. The idea was to inculcate ethics and sustainability in the entire supply chain and thus come up with a Fair Trade Concept! The core designing team & artisans, working together from the same platform, is the reason behind a strong backward integration of Bhu:sattva Fashion House. Also, in Organic clothing industry, the preamble of organic farming has been aimed at conservation and optimized utilization of all natural resources. Moreover, Bhu:sattva offers classic clothing that is eco-friendly and last longer. The brand strongly avoids fast fashion which represents the mass market where goods are sold at throw away prices. Direct purchase by Bhu:sattva encourages farmers to cultivate organic cotton and also provide them a livelihood they deserve. Bhu:sattva also promotes the use of herbs with renowned medicinal properties, for coloring its garments. These natural colors help in rejuvenating the skin of the user rather than causing any harm unlike artificial colors. Moreover, Bhu:sattva strives to revive the famous art forms of various regions of India. Bhu:sattva is slowly but surely attempting at changing the way people look at the closest thing to us!